Business Model Patterns of B2B Mass Customizers: The Case of German Textile SMEs Tim Mosig, Leontin Karl Grafmüller, Claudia Lehmann 99-110 FULL TEXT ARTICLE (PDF)
Open Innovation in Developing Regions: An Empirical Analysis across Manufacturing Companies Bojan Lalić, Nenad Medić, Milan Delić, Nemanja Tasić, Uglješa Marjanović 111-120 FULL TEXT ARTICLE (PDF)
Designing Customer Co-Creation: Business Models and Co-Design Activities Paul Christoph Gembarski, Roland Lachmayer 121-130 FULL TEXT ARTICLE (PDF)
Managing Customer Touchpoints and Customer Satisfaction in B2B Mass Customization: A Case Study Thomas Aichner, Benjamin Gruber 131-140 FULL TEXT ARTICLE (PDF)
The Effect of Co-Created Advertisements in Comparison to Firm-Generated Ads: the Moderating Role of Source Disclosure on Viewers’ ad and Brand Evaluation Marcel Weber, Julia Heinze 141-156 FULL TEXT ARTICLE (PDF)
How to Identify Possible Applications of Product Configuration Systems in Engineer-to-Order Companies Katrin Kristjansdottir, Sara Shafiee, Lars Hvam 157-165 FULL TEXT ARTICLE (PDF)
Automatic Identification of Similarities Across Products to Improve the Configuration Process in ETO Companies Sara Shafiee, Katrin Kristjansdottir, Lars Hvam 167-176 FULL TEXT ARTICLE (PDF)
Synergic Effects of Sales-Configurator Capabilities on Consumer-Perceived Benefits of Mass-Customized Products Enrico Sandrin 177-188 FULL TEXT ARTICLE (PDF)
Lean Product Development Implementation Approach: Empirical Evidence from Indian Lean Manufacturers Stefano Biazzo, Roberto Panizzolo, Amol Gore 189-201 FULL TEXT ARTICLE (PDF)
