An Empirical Study of the External Environmental Factors Influencing the Degree of Product Customization Enrico Sandrin 135-142 FULL TEXT ARTICLE (PDF)
Designing Business Models for Sustainable Mass Customization: A Framework Proposal Maike Hora, Stephan Hankammer, Luca Canetta, Sultan Kaygın Sel, Shirin Gomez, Stefan Gahrens 143-152 FULL TEXT ARTICLE (PDF)
Gender Differences in Online Mass Customization: An Empirical Consumer Study Which Considers Gift-Giving Dominik Walcher, Michael Leube, Paul Blazek 153-158 FULL TEXT ARTICLE (PDF)
Cross-cultural Comparison on Customers Preference for Configurators in China and Germany Ning Wang, Kanliang Wang 159-168 FULL TEXT ARTICLE (PDF)
To Communicate Co-Creation or Not? Examining the Effects on Brand and Product Perception Marcel Weber, Rens Gruppelaar, Sjoerd Oosterhof 169-181 FULL TEXT ARTICLE (PDF)
Customer Perceived Value for Self-designed Personalised Products Made Using Additive Manufacturing Syahibudil Ikhwan Abdul Kudus, R. Ian Campbell, Richard Bibb 183-193 FULL TEXT ARTICLE (PDF)
Finding Suitable Amount of Variety for Product Platforms Slavomir Bednar, Vladimir Modrak 195-203 FULL TEXT ARTICLE (PDF)
