Journal of Graphic Engineering and Design

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Vol. 16 No. 2 (2025): JGED - June 2025
Preliminary report

Exploring the intersection of AI and creativity in the local Indonesian graphic designers' perspective

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  • Joni Agung Sudarmanto
Joni Agung Sudarmanto
Universitas Negeri Malang, Faculty of Letters, Malang, Indonesia
DOI: https://doi.org/10.24867/JGED-2025-2-027

Published 2025-06-01

abstract views: 3 // Full text article (PDF): 5


Keywords

  • artificial intelligence (AI),
  • creativity,
  • Indonesian graphic designers,
  • cultural heritage preservation,
  • generative adversarial networks (GANs)

How to Cite

Agung Sudarmanto, J. (2025). Exploring the intersection of AI and creativity in the local Indonesian graphic designers’ perspective. Journal of Graphic Engineering and Design, 16(2), 27–35. https://doi.org/10.24867/JGED-2025-2-027

Copyright (c) 2025 © 2025 Authors. Published by the University of Novi Sad, Faculty of Technical Sciences, Department of Graphic Engineering and Design. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution license 4.0 Serbia

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

This study examines the impact of Artificial Intelligence (AI) on creativity, focusing on the experiences of local graphic designers in Indonesia. As a rapidly evolving technology, AI has transformed various industries, including the realms of culture and entertainment. This research investigates how AI shapes the creative processes of Indonesian designers, explores the ethical concerns it raises, and evaluates its role in preserving and promoting cultural heritage. The study employs a qualitative approach, drawing insights from semi structured interviews conducted with members of three professional graphic designer communities across Java, Indonesia. These communities, which have embraced AI tools in their work and emphasize integrating traditional Indonesian cultural elements into their designs, provided valuable perspectives on the influence of AI in their field. The findings reveal that AI technologies, particularly Generative Adversarial Networks (GANs), significantly enhance creativity by generating diverse design options and automating routine tasks, thereby freeing up time for deeper conceptual exploration and innovation. Moreover, AI's ability to digitize and archive traditional cultural motifs supports the preservation of Indonesia’s artistic heritage, ensuring its accessibility for future generations. Furthermore, AI facilitates the promotion of traditional designs in modern contexts through digital platforms, thereby increasing their appreciation on both national and international levels.

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