The Impact of Perceived Advertising Creativityon Behavioural Intentions and Quality Perceptions in Mass Customization Thomas Aichner, Abdel Monim Shaltoni 131-138 FULL TEXT ARTICLE (PDF)
Users’ Social-interaction Needs While Shopping via Online Sales Configurators Chiara Grosso, Cipriano Forza 139-154 FULL TEXT ARTICLE (PDF)
Further Empowering Variant Tables for Mass Customization Albert Haag, Laura Haag 155-170 FULL TEXT ARTICLE (PDF)
Environmental Sustainabilityin the Context of Mass Personalisation – Quantification of the Carbon Footprint with Life Cycle Assessment Ann-Kathrin Briem, Thomas Betten, Michael Held, Daniel Wehner, Michael Baumann 171-180 FULL TEXT ARTICLE (PDF)
“Why Do We Not Buy Mass Customised Products?” – An Investigation of Consumer Purchase Intention of Mass Customised Products Huiwen Zhao, Leigh McLoughlin, Valery Adzhiev, Alexander Pasko 181-190 FULL TEXT ARTICLE (PDF)
The Mixed Reality Toolkit as the Next Step in the Mass Customization Co-Design Experience Frances Turner, Ian Welch 191-199 FULL TEXT ARTICLE (PDF)
