Abstract
The paper shows the willingness of service users to apply innovative models based on advanced Internet technologies in transportation. Research on the development of an innovative e-business model based on advanced Internet technologies will be presented in the form of problem analysis, methodology used and solutions, followed by different presentation of comparative results and conclusions. A survey questionnaire will be used to determine the attitude of service users as a research instrument. The main purpose of the research is to improve the quality of service in comparison with existing traditional models, customer satisfaction with the use of mobile advanced Internet technologies. The application of new models and technologies has led to a reduction in operating costs. The application of mobile technologies has made it possible for business anywhere and anytime.