Tiruneh MA, Suzic N, Turner F. When Modularity Meets Mind: Product Innovation through a Behavioral Lens. Int J Ind Eng Manag [Internet]. 2026 Jun. 1 [cited 2026 Jul. 28];17(2):241-9. Available from: https://sp.ftn.uns.ac.rs/index.php/ijiem/article/view/1991