Weber, Marcel, Rens Gruppelaar, and Sjoerd Oosterhof. “To Communicate Co-Creation or Not? Examining the Effects on Brand and Product Perception”. International Journal of Industrial Engineering and Management 7, no. 4 (December 30, 2016): 169–181. Accessed November 22, 2024. http://sp.ftn.uns.ac.rs/index.php/ijiem/article/view/207.