WEBER, M.; GRUPPELAAR, R.; OOSTERHOF, S. To Communicate Co-Creation or Not? Examining the Effects on Brand and Product Perception. International Journal of Industrial Engineering and Management, [S. l.], v. 7, n. 4, p. 169–181, 2016. DOI: 10.24867/IJIEM-2016-4-120. Disponível em: http://sp.ftn.uns.ac.rs/index.php/ijiem/article/view/207. Acesso em: 22 nov. 2024.