International Journal of Industrial Engineering and Management

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Vol. 3 No. 1 (2012)
Original Research Article

Labour Turnover in Apparel Retail Chains in China

Xu Ming
Donghua University
Bio
Nikola Zivlak
Donghua University
Bio
Marko Ljubičić
Donghua University
Bio

Published 2012-03-30

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Keywords

  • apparel industry,
  • China,
  • labour turnover

How to Cite

Ming, X., Zivlak, N., & Ljubičić, M. (2012). Labour Turnover in Apparel Retail Chains in China. International Journal of Industrial Engineering and Management, 3(1), 9–14. https://doi.org/10.24867/IJIEM-2012-1-102

Abstract

The purpose of this paper is to provide an overview on consumption and retail sector in China, with focus on leisure clothing retail chains. The problem more specifically addressed in this paper is employee high turnover rate, which directly negatively influences customer experience while shopping, sales performance, as well as brand image of the retailer. During the course of four months, we have visited numerous retail outlets of four major brands, in six major Chinese cities. The study mainly focuses on the relationship between salary level and employee turnover within the given industry.

 

Article history: Received (17 December 2011); Revised (14 January 2012); Accepted (26 January 2012)  

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