International Journal of Industrial Engineering and Management

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Vol. 9 No. 3 (2018)
Original Research Article

Social Networks as New Business Concept for Enterprises

FULL TEXT ARTICLE (PDF)
  • Jelena Raut,
  • Slavica Mitrović,
  • Boban Melović,
  • Teodora Lolić
Jelena Raut
University of Novi Sad, Faculty of Technical Sciences
Bio
Slavica Mitrović
University of Novi Sad, Faculty of Technical Sciences
Bio
Boban Melović
University of Montenegro, Faculty of Economics
Bio
Teodora Lolić
University of Novi Sad, Faculty of Technical Sciences
Bio
DOI: https://doi.org/10.24867/IJIEM-2018-3-147

Published 2018-09-30

abstract views: 27 // FULL TEXT ARTICLE (PDF): 0


Keywords

  • online trading,
  • social networks,
  • online shop,
  • PHP application,
  • web application,
  • marketing,
  • promotion
    • ...More
    Less

How to Cite

Raut, J., Mitrović, S., Melović, B., & Lolić, T. (2018). Social Networks as New Business Concept for Enterprises. International Journal of Industrial Engineering and Management, 9(3), 147–153. https://doi.org/10.24867/IJIEM-2018-3-147

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This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

Social networks provide an excellent opportunity for internet advertising and promotion in order to improve business operations. The aim of this paper is to demonstrate the possibility of adequate use of social networks for the establishment, expansion and quality functioning of companies in the area of online trading. Subsequently, the paper presents a concept, a PHP-based web application, used by large trading systems, which is designed and adapted for use in small companies in their everyday operation. Finally, all measures for improving the existing system are presented using a specific case study, through integration with systems owned by company's permanent suppliers, in order to save time and increase the accuracy of procurement, which takes place on a weekly basis.

 

Article history: Received (14.06.2018); Revised (30.08.2018); Accepted (05.09.2018)  

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FULL TEXT ARTICLE (PDF)